MORE THAN A JOB TITLE — Journal

For years the answer was “video editor.” It was true and it was too small.

The reveal frame from THIS IS ASAAD, outlined in animated colour — The reveal frame — the job title, finally said out loud.

The film was made to hire people, so it had to be honest about what a day here actually looks like. Editing, yes. Also cooking, also drums, also driving somewhere with a camera in the back.

Asaad preparing food outdoors with his hands — Cooking.

Asaad filming a handheld gimbal shot indoors — Behind the camera.

Creative Artist isn’t a promotion. It’s just the first title that didn’t require me to leave something out.

Related project

THIS IS ASAAD →