OMAR — AI BUSINESS EXPLAINER
A virtual business consultant, built to keep coming back.
AI Video Production · Virtual Avatar · Creative Direction
Client — Business Wheel
- Client
- Business Wheel
- Created by
- Asaad
- Format
- Short-form vertical film · 9:16 · 82s
Overview
A business insight, told as a film instead of a slide: when customers start promoting your brand for you, acquisition gets dramatically cheaper.
A short-form cinematic business explainer featuring OMAR, a virtual business consultant avatar I developed as a recurring digital character for Business Wheel.
The film translates a simple but powerful business insight into an engaging visual story: when customers start promoting your brand for you, customer acquisition becomes dramatically more efficient.
Rather than presenting the idea as a traditional corporate talking-head video, I built the piece around fast visual metaphors — wallets opening, calculators running, coins dropping, and business-driven imagery — designed to grab attention while keeping the concept immediately understandable for CEOs, founders, HR leaders, and business decision-makers.
The film
OMAR — the finished cut.
Frames
The film, held still.
The project
An abstract business idea, made tangible.
OMAR is a short-form AI-assisted business explainer created for Business Wheel to transform an abstract business insight into a fast, visually engaging story.
Instead of relying entirely on a presenter speaking to camera, I used OMAR as the narrative anchor and built a visual world around his explanation.
Business concepts were translated into visual metaphors, allowing ideas around customer acquisition, advocacy, money, calculation, efficiency, and growth to become tangible visual moments.
The objective was to communicate a business idea quickly without sacrificing visual identity or cinematic storytelling.
My role
Concept to final delivery, in one pipeline.
I developed the video from concept to final delivery, combining creative direction, generative AI, virtual-avatar production, visual storytelling, motion design, editing, and traditional post-production into one workflow.
The objective was not simply to generate an AI video. I wanted to create a repeatable visual content system where a consistent virtual consultant could communicate Business Wheel's business insights while cinematic supporting visuals transformed abstract concepts into memorable visual moments.
- Creative Direction
- AI Video Production
- AI Visual Development
- Virtual Avatar Development
- Video Editing
- Motion Graphics
- Sound Design
- Final delivery
Creative approach
Business education, paced like short-form cinema.
The goal was to make business education feel more cinematic, immediate, and visually memorable.
OMAR acts as the narrative anchor throughout the film, while supporting AI-generated scenes transform concepts such as customer acquisition cost, customer advocacy, money, growth, calculation, and business efficiency into simple visual metaphors.
The result sits somewhere between a business explainer, branded content, and an AI-native short film.
- Strong opening hook
- Frequent visual changes
- Clear information beats
- Visual metaphors instead of purely literal explanation
- Fast but readable pacing
- Cinematic sound design
- A recognizable digital presenter
- Vertical-first composition
Creative development
The direction existed before a single frame was generated.
Before generating the final visuals, I established a visual direction for how the business concept should feel on screen.
The goal was to translate an abstract business idea into a visual language built around recognizable metaphors, cinematic compositions, business environments, money, scale, calculation, growth, and movement.
This stage established the visual logic of the film before moving into AI image generation and avatar production.
Process material
The original board.
View Creative Moodboard ↗Opens on Milanote in a new tab · external
Production workflow
Art-directed first. Generated second.
- Idea
- Visual research
- Moodboard
- Script
- Voice
- Visual generation
- Avatar
- Edit
- Motion
- Sound
- Final film
01
Creative Development & Moodboard
Established the visual language, references, metaphors, compositions, and overall cinematic direction before production.
Explore Moodboard ↗02
Scriptwriting
Developed a hook-driven, insight-led script designed specifically for business decision-makers and short-form viewing.
The information hierarchy was established first, allowing the visuals to support the idea rather than distract from it.
03
Voice Generation
Produced the final voiceover using ElevenLabs, controlling pacing and delivery for the virtual presenter.
04
Visual Development
Created cinematic supporting frames and metaphorical visual scenes using Morph AI. The imagery followed the creative direction established during the moodboarding stage.
Instead of illustrating every sentence literally, the visuals were designed around the underlying business concepts.
05
Avatar Production
Animated OMAR using HeyGen. The voiceover was divided into controlled segments to improve avatar performance, synchronization, pacing, and editing flexibility.
06
Edit & Motion
Built the final film in Adobe Premiere Pro, combining OMAR avatar footage with AI-generated imagery, transitions, typography, motion graphics, compositing, timing, pacing and final visual polish.
07
Sound Design
Built the final audio experience using sound effects, transitions, impacts, UI-style sounds, and supporting sonic details. Sound design was treated as part of the storytelling rather than simply final polish.
AI was not the idea.
AI was the production system behind the idea.
The project explored how generative tools, avatar technology, traditional editing, storytelling, creative direction, and sound design could work together as one production pipeline rather than as disconnected AI experiments.
Building OMAR
A character, not a one-off avatar.
OMAR was developed as more than a presenter for a single Business Wheel video.
The intention was to create a recognizable virtual business consultant that could appear repeatedly across educational business content while maintaining a consistent personality, visual identity, and presentation style. This turns the character into a scalable content asset rather than a one-off AI avatar.
The project therefore explores two connected questions: how can AI help create the content — and how can AI help create a recognizable digital character around that content?
Outcome
One creator, one pipeline, a recurring face.
The project became a proof of concept for using a consistent virtual character as the face of recurring Business Wheel content — combining the scalability of AI production with recognizable visual identity and cinematic storytelling.
It demonstrated a workflow where one creator can move from creative development and visual research to script, voice, character performance, generated visuals, motion, editing, sound design, and final delivery inside one unified AI-assisted production pipeline.
Credits
- Client
- Business Wheel
- Created by
- Asaad
- Creative Direction
- Asaad
- AI Video Production
- Asaad
- Editing & Motion
- Asaad
- Sound Design
- Asaad
- Virtual Character
- OMAR
- Tools
- Milanote · ElevenLabs · Morph AI · HeyGen · Adobe Premiere Pro
The film was not prompted into existence. It was researched, art-directed, written, performed, cut and finished.